Maybe I'm in the minority, but I love hockey with the fights. I love games that have line brawls. As Chicoutimi Cucumber had mentioned, I don't care about non fans liking our sport, or if our sport becomes the #2 watched sport. I like Hockey the way it is with the fighting. I started watching hockey in the eighties when the enforcers were glorified, and that is a style or brand of sport I was drawn to. If a guy has a chance to make buttloads of money because he fits a role, and he DOES have a choice whether or not he wants to take the risks involved. Then so be it. Accidents are unfortunate, but they know the risks and they do it anyway.
So my opinion is leave the sport alone, Bettman has done enough already.