I've spent alot of time travelling the 401 between Montreal and Toronto. In the same day, I'd hear McGuire do radio spots in Toronto, Ottawa and Montreal. What happens is he tends to tailor his comments to each market. I imagine he gets paid by each station, so he's got to try to please everyone. I've also heard that he might have a little resentment towards the Habs because he applied for jobs with the team in the past, with no success. Having said that, he's a proud Montrealer, grew up a Habs fan, and wants the team to win, and continue to be the worlds most famous hockey team.