bombTHEice Posted July 23, 2005 Share Posted July 23, 2005 League unveils new logo The switch from orange to silver pays homage to the game's most cherished trophy, the sterling silver Stanley Cup. NEW YORK -- The National Hockey League introduced an updated shield logo today in conjunction with the ratification of a new collective bargaining agreement. The invigorated mark uses upward-reading letters to project a vibrant, optimistic image, yet defers to tradition by maintaining the time-honored shape of the original shield. The new logo's dominant color is silver, in homage to the most cherished trophy in sports, the sterling silver Stanley Cup. The new NHL Shield, which was created by NHL Design Director Paul Conway, is part of a comprehensive brand identity initiative launched in 2004 by the NHL with SME, a leader in branding and design. [Edited on 23-7-05 by HABS Fan Nr.1] Quote Link to comment Share on other sites More sharing options...
TheAussiePosse Posted July 23, 2005 Share Posted July 23, 2005 i love the silver addition, and they're keeping the shiled the same, which is great. but i hate the font. it's too much on an angle. anyone else agree? or other thoughts? Quote Link to comment Share on other sites More sharing options...
KoZed Posted July 23, 2005 Share Posted July 23, 2005 Love the silver, but I think they should have kept the orange in there somewhere. Quote Link to comment Share on other sites More sharing options...
Psycing Posted July 23, 2005 Share Posted July 23, 2005 Gah, It's alright. But now it just matches the colour of everyone and their uncle's Jetta. Quote Link to comment Share on other sites More sharing options...
shortcat1 Posted July 24, 2005 Share Posted July 24, 2005 I think they should have found a way to put in the colours red, white and blue. :hlogo: The silver should be all white, the background behind the NHL and in between the two outside crest outlines should be red and the background inside the inner crest outline should be blue. If this logo was to be put on dark jerseys/T-shirts, etc, then a blue 'shadow' would go around the outside crest outline. This would be maintain the integrity of the crest itself. That would give it a traditional, dynastic flavour along with the real forward-looking outlook of 25, 26, 27, 28, 29... ∞ (Eat your hearts out, damned Yankees) Yesssssssssssssssss..... :/) [Edited on 2005/7/24 by shortcat1] Quote Link to comment Share on other sites More sharing options...
simonus Posted July 24, 2005 Share Posted July 24, 2005 i frankly think it looks a little drab. I was hoping for something a little more exciting. It basically looks like a black & white photocopy of the original. Quote Link to comment Share on other sites More sharing options...
Doktor Kosmos Posted July 24, 2005 Share Posted July 24, 2005 In the old logo, the letters "sloped" (if you know what I mean) the other way. Quote Link to comment Share on other sites More sharing options...
Fanpuck33_ Posted July 24, 2005 Share Posted July 24, 2005 Originally posted by Doktor Kosmos In the old logo, the letters "sloped" (if you know what I mean) the other way. I knew something besides the color and font looked different, but hadn't taken the time to figure it out. Quote Link to comment Share on other sites More sharing options...
alexstream Posted July 24, 2005 Share Posted July 24, 2005 So can we say that the NHL is on an ascending slope ... before it was going down hill and now is going uphill... (both the logo and the league ) Quote Link to comment Share on other sites More sharing options...
simonus Posted July 24, 2005 Share Posted July 24, 2005 its still very much the old logo... i was hoping for something that was completely new, something that looked like they had used a modern advertising agency. Quote Link to comment Share on other sites More sharing options...
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