I don't mind penalizing diving and fining embellishment. Hockey isn't soccer and shouldn't allowed to degenerate to that point.
What drives me crazy is the exaggerated importance that old-school guys place upon this, as opposed to, say, head-shots or deliberate attempts to injure. The latter are 'just parta tha game' while diving is the greatest atrocity in human history. Listening to NHL discourse over the past few years, the 2011 Canucks were the Most Evil Team Ever because they had a rep for diving and yapping. Oooo, how heinous. Similarly, the Habs, routinely accused of diving to excess. Meanwhile, Marchard can deliberately break Raymond Mason's back and Chara can commit attempted murder on Pacioretty, and they basically get hand-written letters of congratulation and bouquets of flowers from the commentariat and league bigwigs. For that matter, Crosby can suffer repeated head-shots that nearly destroy his career. Or Weber can head-smash a star player against the glass. Kreider can regularly 'accidentally' slide into goalies feet-first. All of that is just hunky-dory with the dickheads that run the league. They're just 'hockey plays' by 'good guys.'
Then there's the double standard on Subban. Yes, Subban has an agitating aspect to his game. So sue him. I've said this before and I continue to believe it: if PK were white, he would been nowhere near as polarizing a figure. After a few seasons, he has mostly been accepted, but the attitude that he's a 'punk' still lingers, at least in the refs' minds.
Personally, I'd love to see a day when NHL refs and disciplinarians stop acting like it is their prerogative to issue calls based on their personal opinion of players' (and teams') characters and instead judge the actions, period. Unfortunately, this minimum level of basic professionalism is beyond the comprehension of both the refs and the league as a whole. Justice is blind, but not in the NHL; in the NHL, 'justice' is 99% personal preferences.