I was hearing on CHML yesterday that somehow Victor Copps name will still be enshrined in some part of the arena name. The box office was renamed the First Ontario Credit Union box office early in the fall so we could see the writing on the wall. It gets to the point of overkill-power plays and penalty kills announced as sponsored by Pepsi; the Pizza Pizza press box in the Bill Stirrup gondola. Last year a local plumber had targets in the urinals! Somehow the abbreviation of the sponsor isn't going to work, as in " I'm going to the FOC U arena". Right now, think about how many of us still call the Rogers Centre "the Skydome".